Summer Friday Faves: Why Stripes Are This Season's Hottest Packaging Trend
There's something captivating about stripes that makes them a timeless choice for summer packaging design. This classic pattern effortlessly evokes feelings of seaside cabanas, vintage boardwalks, and carefree summer days—making it the perfect visual shorthand for brands looking to tap into that coveted summer nostalgia.
From Target's eye-catching cabana-inspired displays to Poppy & Pout's retro-chic Retro Refreshers packaging spotted at Anthropologie, stripes are showing up in retail spaces everywhere. The versatility of this pattern allows brands to play with scale, color combinations, and orientation to create packaging that feels both fresh and familiar.
What makes stripes particularly powerful in packaging design is their ability to create visual movement and draw the eye across crowded retail shelves. Whether you're going for nautical navy and white, bold rainbow hues, or subtle tonal variations, stripes offer endless possibilities for brand expression while maintaining that instantly recognizable summer aesthetic.
We're seeing increased demand for striped packaging solutions that help brands capture that perfect summer vibe. Ready to make stripes work for your brand? Let's create packaging that stands out on the shelf and in customers' hearts. Email wow@contempocard.com to talk with our team!
